You shouldn't have to train your marketing agency.
Proof Mark Digital builds and runs SEO, paid acquisition, email, creative and CRO for firearms and adjacent brands. We learn your business. You do not have to teach us the industry.
Years inside the category.
Combined experience building growth inside firearms, ecommerce, training, paid media and adjacent markets—not observing them from an agency distance.
Managing partners. Clear ownership.
Luke owns organic growth, SEO, content, web and CRO. Rob owns paid acquisition, media buying and email. Cross-channel work is coordinated as one engagement.
Category crash courses on your dime.
We still learn the business, offer and constraints. We do not spend the opening month learning the audience, products and basic vocabulary.
The scope follows the problem.
SEO, paid media, email, creative and CRO can stand alone or work as one program. We use what the business needs and leave out what it does not.
PPC & Media Buying
Paid acquisition for firearms, security and law enforcement brands—planned by a growth marketer who understands the restrictions, the audience and when the right answer is a different channel.
Search Engine Optimization
Search visibility for firearms, security and law enforcement brands—built by someone who can handle the strategy, technical work, content and implementation without spending the first month learning the industry.
Content & Creative
Finished marketing assets for firearms and related brands—from the first line of copy through the working landing page, campaign creative and production needed to put it in market.
Conversion Rate Optimization
Conversion rate optimization across the actual website—pages, funnels, forms, product experiences and checkout—focused on targeted, recursive gains rather than random redesigns.
Email Marketing
Email programs built around who the customer is, what they have done and what should happen next—not another calendar that sends the same promotion to the entire database.
The audience can tell when the agency is guessing.
It shows up in the keywords, the imagery, the claims, the channel plan and the landing page. Proof Mark brings category knowledge with the marketing function, so the work starts at the business problem—not the vocabulary lesson.
The work has to survive contact with reality.
A strategy that only works in a slide deck is not a product. We build for the website, the platform, the review process, the budget and the team that has to run it.
The work has an owner.
Luke leads organic growth, SEO, content, web and CRO. Rob leads paid acquisition, media buying and email. When the scope crosses both, the work is coordinated before it reaches the client.
Luke Davis
Luke built his SEO career inside the firearms industry, then led organic growth across national membership, training, ecommerce and multi-brand portfolios. His work spans search strategy, technical implementation, content, migrations, local visibility, web systems and conversion.
- Tedder Industries SEO and conversion work across Alien Gear Holsters, Bigfoot Gun Belts and Tactica
- USCCA Organic growth for Membership, Training and a national instructor network
- Main Street Capital SEO across a 180-company portfolio
Rob Russo
Rob has led paid acquisition, ecommerce and growth across firearms, retail and DTC brands. He has generated millions in paid-media revenue inside restrictive platforms and brings Director-level experience building and implementing strategy at national scale.
- Tedder Industries Paid social, ecommerce and growth for national firearms brands
- Defend & Carry Managing editor for a concealed-carry publication
- francesca's Performance marketing at national retail scale
Tell us what needs to move.
Give us the goal, the constraint and what has already been tried. The more context you provide, the faster we can determine which capabilities belong in the conversation.
One of the managing partners will review the details and follow up within one business day.